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Being fresh is exciting and the complexity of digital platforms.

I'm unsure whether others feel similar who've moved abroad to a new country, but for me, this certainly feels like a new beginning on so many levels. Perhaps the fact that I have my beautiful daughter and gorgeous husband here with me has made the transition less lonely than if I was someone solo taking the leap. The odd thing though is the valley holds some kind of familiarity to home (maybe it's because Californian lifestyle is very much like Perth?) Each day that Stella and me discover places or she learns something new, it's been really lovely to be relaxed and be able to process these developments. This extra time has also given my thoughts some space on how to curate the progress and future of Ten/10 Vintage. In particular, doing some research on best practice of sales platforms and product placement: capturing this through the photography of the items I want to sell and the followers I'd like to attract. The Ten/10 vintage range is on its way in our furniture container due to arrive in the next fortnight. I've decided I'm going to start completely fresh. This means, each vintage item will have new photos taken and new listings uploaded on Etsy, Depop and Instagram. The tricky thing to decide is whether to use Instagram as a platform to purely promote my Etsy and Depop shops or whether to offer items for sale on there too. It's a tough decision because there are complexities with each digital platform depending on where I'd want to direct traffic to and from. For example:

  • Instagram uses the hashtag feature for searches of popular phrases to describe your photo such as... #vintage #vintagedress etc. Once you select a particular hashtag, you are then presented with whoever has featured that hashtag. It is a long way of finding photos and trawling through pictures and products, but having good quality product pictures may earn you a like or a new permanent follower unless that user knows your account name directly.

  • Instagram allows you to put the link to your shop in your profile, but then it's another click through to get a customer to then click on to your shop website. In eComm land, we see clicks as detrimental to a good customer experience and can inhibit a successful flow through to point of sale. Sadly at the moment, there is no way to monitor or see any anaylitics from the Instagram platform but I believe this is something they are working on.

  • Etsy uses website SEO phrases and keywords which show up in Google and on their site in their concierge tool to satisfy whatever the shopper may be looking for "1960s dress" or "leather boots". Once you are on Etsy, you don't really need to navigate away from the site which is an added bonus making it a one stop shop.

I've had an extensive look through the Depop app which is a UK built mobile phone sales application used to purchase or sell any kind of fashion item globally. I've noted some tips on what kind of fashion photography seems to be receiving good attention and likes. To be honest, there are some pretty awful photos taken too, but even some of those photos are getting the views and sales, so the question needs to be asked: is a solid following and audience of fashion lovers, better than investing time in good quality photos and product pictures? The key is to constantly take notes and save tips on photographic research into styling of garments / backdrops. There are some great ideas out there which seem to work for other sellers! Hopefully this will give my listings an edge to stand out in an already saturated market. So for all my vintage followers out there...this "re-fresh" phase in the coming months will be a long one. From re-collection I think I have around 150 garments/items so I'll have to devise a plan on how regularly I list items on both apps.

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