It's been a hectic few weeks trying to tie things up here in Perth before we can take a few deep breaths with our international relocation to San Francisco. Unsure if I mentioned it in my last post, but my husband Christian was head hunted for an IT Security job at LinkedIn. Brilliant opportunity -too good not to pass up for his career. At first I wasn't sure what to think (followed by a lot of "what ifs") but then I remembered all our wonderful moments on holidays in the US over the last 3 years and thought "heck we can totally give this a go!" I know there will be a short upheaval in our lives relocating myself and Stella with us, but life should be about adventures and to be honest, I feel like we are in a bit of a rut here at the moment. Kids are resilient right?
When we had our initial discussions about moving, we were throwing around questions like "Do we take this, what do we do with that". My vintage collection came into this. "Lets take it with us!" Christian said. I mean, many of my suppliers are already located in the US so why wouldn't I give things a go whilst over there? I am pretty tidy with how I store the stock. All kept in fashion bags, laundered and pressed before sale. Easy to ship (apparently!)
A bit of research led me to think continuing Ten/10 Vintage when relocated would work in my favour. Australia is such a young nation, with approx 23 million people living here. I look at some of the US Etsy stores and some who operate with maybe 30-40 items, are making continuous daily sales. After checking the current US population stats - this stands at 350 million people. Wowsers. That is more than 15 times the Australian population. So with that many people, the chances of a customer base locale within small range of me shifting my little business may booster some much needed Etsy sales. More sales mean I can invest in more beautiful vintage. To me, my business isn't just about making money (even though it is nice when it is there!) There is so much more to it. Constantly challenging how I market my product, sourcing beautiful unique garments and then showcasing these to a customer base which wouldn't be able to see these items elsewhere and having a true appreciation for things from past decades which carry a story. That's what being a vintage seller is all about.